Manteau Noir is a retailer based in Daylesford, Victoria. We are currently redesigning and redeveloping her popular e-commerce store. We visited the store earlier this year to capture both photography and video as part of our work on the brand development. The redesign is to bring the branding and aesthetic of the digital store inline with Manteau Noir's physical retail spaces. The redevelopment (using Shopify) has a focus on user experience and product discovery - the main focus for the project is to reduce the cart abandonment. The design is quite visual and narrative on the personality pages of the site while the e-commerce pages very much have a focus on e-commerce best practice.